We pride our selves on three core principles.

• First is our pricing. We understand that parents are always aware of budget constraints, so we tailor our packages to accommodate parental budgets. We feel that having your child or children photographed should not be once in a lifetime, but at the very least an annual event.

• Secondly, we keep the shoots simple. We do shoot in studio, but we really don’t like gimmicky props to make the photo (all due respect to Ann Geddes).

• Thirdly, we shoot a child who he or she is today. We don’t force the children to smile, but allow them to be themselves and be part of the process. Sometimes children don’t want to cooperate, sometimes they make funny faces, sometimes they are shy and sometimes they cry. We shoot regardless and often these “unconventional photos” are the images the parents come to love the best.